Tips for Better Blogging

My previous attempts to join the blogosphere have been lackluster at best. With no clear vision of what I wanted to achieve, my content waived, and so did my interest. To implement a successful strategy, i need to clearly define the purposes of my blog which is:

 "To engage with an active audience of young professionals in the technology and creative industries, while building a professional identity for myself"

To do this i have put together a few strategies to get the masses (or my class at least) participating. 

• Write Short

Don't use ten words when two will suffice

• Use a Catchy, Relevant Title

Remember that the title may appear as a link on other websites, as a tweet, or in a Facebook stream. Focus on creating a title which is short, concise and intriguing. use Google Insights or Google AdWords Keyword Tool to identify what people are searching for. Punch them into Google and see what you get back. If the search results are an entire page of articles with similar titles, try again and keep going until you get something less crowded.

• Stick to a Schedule

Roger Parker's Blog makes a great point. How are you expected to maintain a weekly readership without a commitment to content? He suggests planning when posts will be made and having a deadline for posting. It is also worth creating a sense of anticipation amongst your readers. There will be more on this next week.   

• Write For the People

A point often neglected, but arguably the most important. While you’re writing, try to keep in mind that the goal is for people to enjoy your content. Enjoy it so much that they feel compelled to tell all their friends. if you regularly publish original, interesting content on your blog, your readers will reward you.

• Share the Love 

Not all of us have a reassuring ghost to let us know that if we build it, readers will come..Although good content will accrue links over time, there is no harm in getting your blog out there through any form of social media. Last time I checked i had over 10 social media accounts! all with differing contacts and covering a variety of different topics. Do some research to find the most appropriate audience and make your blog known. Remember, blogging is a two way street, don't insult your readers by not participating!


My time is valuable so my choices of what I read come down to how digestible the content on the topics of interest are. Mashable would have to be a favourite of mine as they regularly combine a variety of different digital media stories with interactive, original, easy to read content. A good blogger is punctual, succinct, selfless, and giving. Mould these characteristics into your work along with a quick "would i click that?" test and they will come!